BBWP Website Training Guide
Staging Site Login:
oakdiocese.blackbaudwp.com/login/
Site Design Examples:
oakdiocese.blackbaudwp.com/site-design/
Links to pages with saved rows and modules for you to use as a visual guide when setting up page content using the builder. Note: you'll need to be logged in to view these pages.
BBWP Modules: https://bbwp.blackbaud.com/modules/
A listing and description of BBWP modules that come with your website.
Training
Best Practices
- Show, Don't Tell: Use more imagery, graphics and videos across the site to break up the content.
- Nudge The User: Add key next step actions to content pages to prod the user to take further action: "Support our mission, donate today!", "Learn more by signing up for the newsletter", etc.
- Find Your Voice: Write with your brand personality in mind and keep the voice consistent throughout the website
- Be Direct: Make your key calls-to-action clear and obvious and avoid any "Click here" language.
- Simplify: Avoid using jargon, boardroom talk, development buzzwords, acronyms or internal language as much as possible.
- Navigation: be as descriptive and logical as possible, avoid overtly long labels or jargon your audience may not understand, use short phrasing and guide site visitors where they want or need to go.
- Quality vs Quantity: When appropriate, combine content from multiple pages into one page to cut down on click-throughs. Don't use 3 paragraphs when 1 will do. Be as concise as possible with the amount of content on pages. Utilize the accordion, tab and modal modules to get more content onto a page without it feeling overwhelming to the users.
Examples
| NO | YES |
|---|---|
| To read other reviews or submit a review on the Foundation, please click here. | Let Us Know How We're Doing!Submit a Review >Read Other Reviews > |
| For questions or additional information, please contact Jane at 321-654-9800 or jane@website.org. | Have Questions?< Contact Jane at 321-654-9800 or jane@website.org |
| Click here to learn about becoming a member. | View Membership Benefits > |
Tip
Pair a headline with clear calls to action to help nudge users to complete a task. Make sure call to action links are buttons so they stand out visually.
Examples
| NO | YES |
|---|---|
| Don't want to give online? Download our donation form and mail your check or credit card number. | Give By Mail
|
| If you are interested in volunteering in your area, first review the description and then submit your completed application. | Interested in volunteering in your area?
|
Tip
Break down tasks step by step so users are clear on what to do. Use ordered lists to visually callout each step and make it easy to scan.